In October, the She Made Me team ventured to the island of Efate, Vanuatu, to shoot the label's highly-anticipated Resort 19 campaign.
From lagoon sunsets to tropical forests, founder and designer Chloé Dunlop takes us behind the scenes of She Made Me’s new campaign shoot in Vanuatu, the first to be lensed by Dunlop herself. We ask Chloé where she finds inspiration, and what it felt like to shoot a major campaign for the first time.
Where did you shoot and what was special about it?
We took a journey from Brisbane to the island of Efate, Vanuatu. The lush foliage, tropical flowers and the locals were incredibly friendly and so accomodating, I was surprised this paradise was only a 2 hour flight away.
Where do you find inspiration for your photographic work?
Being the first time I chose to shoot our campaign, I tried to keep inspiration to a minimum to ensure I wasn't influenced by anyone else and what I was shooting was my truely my own.
Saying that, I do love Cass Blackbird and the light hearted approach she brings to fashion photography.
What do you shoot on?
I shot the campaign imagery on my Contax T2 - I have had it for years and it travels around everyday in my handbag.
And the beautiful black and white imagery was taken on my partners Leica point and shoot.
How did you feel shooting this campaign?
I am usually only styling on our campaign shoots so adding the role of photographer did make me a little nervous. I did have the opportunity to meditate in the mornings to bring some clarity and I had a beautiful small team that were a pleasure to work with. And post shoot Piña Coladas helped.
How does shooting on film relate to your hand-crochet designs?
Shooting on film is much slower and more considered than digital photography, much like the design and development process of crochet. There is also the element of surprise when receiving the images back from development and fitting a sample for the first time. You can't look at a preview of the image on the back of a camera nor expect to see a sample within days of handing over a design .. patience.
Sunset over Le Lagon.
Julia, myself, Avery and Corinna at The Boathouse.
Eton Beach and our Mini Moke.
Julia and I, post shoot Piña Coladas.
An empty stretch of beach only accessible by boat, we carried our things above our heads and carefully navigated the reef below.
A palm grove along the east coast.
And while I have this opportunity I would love to thank the below, who made this trip a pleasure:
Model: Avery Silver
Producer: Julia Chalmers
H+MU: Corinna Wilmshurst
With special thanks to: